Only 10% of alumni said they had NOT been asked to give.
33% say they don’t donate to their alma mater because they prefer to donate to other organizations with missions that are are more important to them. What does this say about how we are communicating our mission to them?
23% say they don’t donate because “my alma mater can always count on its wealthiest alumni to give major gifts”
73% say they prefer to receive communication by email
25% say they prefer communication through Facebook (the same percentage who chose College/School newsletter)
65%-77% (percentage rises with age cohort) say alumni giving is important, BUT
23%-45% (percentage rises with age cohort) say alumni should make an annual gift